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Internet et la distribution de biens physiques. Analyse de l'émergence de nouvelles structures verticales dans le secteur du vin

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  • Éric Giraud-Héraud
  • Louis-Georges Soler
  • Hervé Tanguy
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    Abstract

    A lot of B-to-B and B-to-C projects have been set up by new comers in the wine sector. They lead the traditional stakeholders, involved in physical retailing, to reshape their own distribution strategies. In the first part of this paper, we analyze several models of wine distribution and the stakes raised by the introduction of the Internet technology. In the second part of the paper, we propose a theoretical analysis of (1) the opening of direct distribution channels for the producers, (2) the opening of new supply sources through market places for the distributors. Classification JEL : D43, L22, L81, O33, Q13

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    Bibliographic Info

    Article provided by Presses de Sciences-Po in its journal Revue économique.

    Volume (Year): 52 (2001)
    Issue (Month): 7 ()
    Pages: 213-232

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    Handle: RePEc:cai:recosp:reco_527_0213

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