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A Managerial Approach To A Controversial Exhibition: The Human Body

Author

Listed:
  • Viorica Aura Paus

    (Faculty of Journalism and Communication Studies, University of Bucharest, Romania)

  • Romina Surugiu

    (Faculty of Journalism and Communication Studies, University of Bucharest, Romania)

Abstract

This paper will analyse the reception of the Human Body exhibition of 2013 in Romania, from a managerial point of view. The research is based on the exhibition visitors’ book, to which a content analysis was applied. The main aim of the paper is to investigate how the ‘Grigore Antipa’ Museum (Romania) constructed the cultural context in which the scientific arguments prevailed over the religious ones, turning the exhibition of plastinated human bodies into an accepted public event, with a strong emphasis on education and science (medicine). At the same time, ethical concerns and religious criticism were downplayed by maintaining the focus on the ‘education for health’ frame.

Suggested Citation

  • Viorica Aura Paus & Romina Surugiu, 2013. "A Managerial Approach To A Controversial Exhibition: The Human Body," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 18(1), pages 97-108, December.
    • Handle: RePEc:but:manage:v:18:y:2013:i:1:p:97-108
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