Advanced Search
MyIDEAS: Login to save this article or follow this journal

Managements and marketing in Korca tourist destination

Contents:

Author Info

  • Esmeralda Shkira

    (Faculty od Economics, Korce, Albania)

  • Aida Gabeta

    (Faculty od Economics, Korce, Albania)

Registered author(s):

    Abstract

    Tourism is characterized as being a sector that stands out as one of the business activities with the greatest potential for worldwide expansion and as an engine for economic growth. If at the national level, the appeal of tourism is significant, on the local level this sector presents itself as an essential tool in regional development, as a means to avoid regional desertification and stagnation, stimulating the potential of more undeveloped regions. In such a competitive sector as tourism, companies should develop synergies and achieve competitive advantage. This paper reports on experiences and activities that are taken in destination management and marketing in Korça tourist region. Primarily it is told about importance of management and the role of marketing in the development of tourist destination and how to be combined them to grow up competitive advantages. Then are described all main problems of destination management and marketing in Korça region and all problems that are viewed in tourist villages of this region. In the end is suggested a model that can be used to develop sustainable tourism, to grow up profits and to reduce negative impacts that would come from this industry.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://manager.faa.ro/archive/manager_16/articles/1603.pdf
    Download Restriction: no

    File URL: http://manager.faa.ro/en/article/~649.html
    Download Restriction: no

    Bibliographic Info

    Article provided by Faculty of Business and Administration, University of Bucharest in its journal Manager.

    Volume (Year): 16 (2012)
    Issue (Month): 1 (December)
    Pages: 7-13

    as in new window
    Handle: RePEc:but:manage:v:16:y:2012:i:1:p:7-13

    Contact details of provider:
    Postal: Elisabeta Queen no. 4-12, Bucharest
    Phone: 0040213104920
    Fax: 0040213104920
    Email:
    Web page: http://www.faa.ro
    More information through EDIRC

    Related research

    Keywords: competitive advantages; destination managementn sustainable tourism;

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:but:manage:v:16:y:2012:i:1:p:7-13. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Cosmin Catalin Olteanu).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.