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Cercetarea de marketing în structurile infodocumentare


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  • Ionel Enache

    (University of Bucharest)

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    Numeroasele probleme ale structurilor infodocumentare impun elaborarea şi implementarea unor strategii de supravieţuire. Prin intermediul strategiei de marketing organizaţiile încearcă să îşi cunoască şi să îşi înţeleagă utilizatorii. Primul pas al strategiei de marketing este cercetarea clienţilor, a structurilor concurente şi a factorilor mediului în care acestea funcţionează.

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    Bibliographic Info

    Article provided by University of Bucharest, Faculty of Letters, Department of Information and Documentation Sciences in its journal Studii de Biblioteconomie şi Ştiinţa Informării / Library and Information Science Research.

    Volume (Year): (2009)
    Issue (Month): 13 (December)
    Pages: 51-60

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    Handle: RePEc:buh:journl:y:2009:i:13:p:51-60

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    Related research

    Keywords: Marketing; Marketing de bibliotecă; Strategii de marketing; Cercetarea de marketing;


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