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Referinţe în era digitală: marketing şi servicii în lumi virtuale

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  • Octavia-Luciana Porumbeanu

    ()
    (University of Bucharest)

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    Abstract

    Era digitală a adus schimbări majore la nivelul serviciilor de referinţe oferite de biblioteci. Apariţia competiţiei, reprezentată de numeroase organizaţii care furnizează şi ele servicii de informare, a impus reorganizarea serviciilor de referinţe astfel încât să funcţioneze conform legilor pieţei. Marketingul a devenit în acest context un instrument esenţial pentru biblioteci. Acestea trebuie să dezvolte strategii cât mai bune pentru a se asigura că utilizatorii vor apela în continuare la serviciile lor. Numărul celor atraşi de serviciile de informare online este în creştere şi tot mai mulţi utilizatori tradiţionali ai bibliotecilor pot fi întâlniţi în mediile virtuale unde posibilităţile de comunicare, de interacţiune, de partajare a informaţiilor şi de generare de cunoaştere sunt mai bune. Numeroase biblioteci au făcut deja pasul spre lumea virtuală şi oferă acum asistenţă şi servicii de informare în medii precum Second Life, unde sunt posibile atât jocuri, cât şi activităţi educaţionale

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    Bibliographic Info

    Article provided by University of Bucharest, Faculty of Letters, Department of Information and Documentation Sciences in its journal Studii de Biblioteconomie şi Ştiinţa Informării / Library and Information Science Research.

    Volume (Year): (2008)
    Issue (Month): 12 (December)
    Pages: 100-108

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    Handle: RePEc:buh:journl:y:2008:i:12:p:100-108

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    Web page: http://www.lisr.ro

    Related research

    Keywords: servicii de referinţe; marketing; lumi virtuale; Second Life;

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