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Website-ul bibliotecii: instrument de marketing în bibliotecile publice judeţene româneşti


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  • Andreea Bugheanu

    (University of Bucharest)

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    Lucrarea reprezintă o încercare de a determina în ce măsură bibliotecile judeţene din România utilizează website-urile ca instrumente de marketing şi are la bază un studiu efectuat în perioada februarie-martie 2006. Studiul constă în analiza unui chestionar completat de reprezentanţii a 20 dintre cele 26 de biblioteci judeţene care deţineau propriul website în perioada respectivă şi oferă informaţii referitoare la evoluţia numărului biblioteci judeţene care şi-au dezvoltat propriul site, utilizatorii cărora se adresează, serviciile promovate online, planurile de dezvoltare ale website-urilor şi avantajele pe care acestea le oferă pentru bibliotecă şi utilizatorii acesteia.

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    Bibliographic Info

    Article provided by University of Bucharest, Faculty of Letters, Department of Information and Documentation Sciences in its journal Studii de Biblioteconomie şi Ştiinţa Informării / Library and Information Science Research.

    Volume (Year): (2006)
    Issue (Month): 9-10 (December)
    Pages: 109-122

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    Handle: RePEc:buh:journl:y:2006:i:9-10:p:109-122

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    Related research

    Keywords: Bibliotecă; Website; Marketing;


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