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An Online Sports Betting Adoption Model

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Author Info
Chang Boon Patrick Lee
Lin Hammer Xia
Abstract

The objective of this research was to validate an online sports betting adoption model among students in a tertiary institution. The research model incorporated key constructs in the Technology Acceptance Model (TAM) and two other constructs - gambling belief and subjective norm. Data collected from a questionnaire survey were used to test the model. The results, based on 212 survey returns, supported all the hypotheses proposed in this study. They showed that perceived usefulness, perceived ease of use, attitude, gambling belief, and subjective norm had either direct or indirect influence on intention to bet online. The study discussed the implications of the results for industry practitioners and gambling counselors.

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Publisher Info
Article provided by University of Buckingham Press in its journal Journal of Gambling Business and Economics.

Volume (Year): 3 (2009)
Issue (Month): 1 (April)
Pages: 23-40
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Handle: RePEc:buc:jgbeco:v:3:y:2009:i:1:p:23-40

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Find related papers by JEL classification:
L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Recreation; Tourism

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This page was last updated on 2009-12-9.

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