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The Relationship Between a National and a Multistate Lotto Game

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Author Info

  • David Forrest

    (University of Salford)

  • Ian McHale

    (University of Salford)

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    Abstract

    The United Kingdom National Lottery is a member of a lottery block that offers a weekly lotto game, known as EuroMillions, for which tickets are now sold across nine countries. The paper examines whether the game has cannibalised sales in the pre-existing national lotto game and whether, with both products in place, players treat them as substitutes or complements. No evidence is found of cannibalisation and UK Saturday Lotto and EuroMillions are found to be complements rather than substitutes.

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    File URL: http://www.ubplj.org/index.php/jgbe/article/view/521
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    Bibliographic Info

    Article provided by University of Buckingham Press in its journal Journal of Gambling Business and Economics.

    Volume (Year): 1 (2007)
    Issue (Month): 3 (November)
    Pages: 207-216

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    Handle: RePEc:buc:jgbeco:v:1:y:2007:i:3:p:207-216

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    Web page: http://www.ubpl.co.uk/

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    Web: http://www.jgbe.com/index_files/Page492.htm

    Related research

    Keywords: LOTTO; LOTTERY; PUBLIC FINANCE; GAMBLING;

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    Cited by:
    1. Kent Grote & Victor Matheson, 2011. "The Economics of Lotteries: An Annotated Bibliography," Working Papers 1110, College of the Holy Cross, Department of Economics.
    2. Brad Humphreys & Levi Perez, 2012. "Network externalities in consumer spending on lottery games: evidence from Spain," Empirical Economics, Springer, vol. 42(3), pages 929-945, June.
    3. Humphreys, Brad & Perez, Levi, 2011. "Lottery Participants and Revenues: An International Survey of Economic Research on Lotteries," Working Papers 2011-17, University of Alberta, Department of Economics.

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