Corporate Communication Biases In The Business Environment Under Globalization Trends
AbstractThe development of the private sector, employers’ requirements of specific communication skills, the economic field division into numberless branches of activity – finance and banks, management, human resources, accounting, international relations, tourism – the presence of a certain literature in the field by means of translations, all such aspects represent grounded reasons for the existence of a global economic vocabulary in the Romanian language. Finding its origins in the structuralism philosophic principles and associated with the structuralism linguistic trends, economic language’s globalisation becomes obvious nowadays through the occurrence of a large number of linguistic borrowings. Classified into either needless or necessary borrowed lexical units, lexical units borrowed and completely or at all assimilated in the target language, such borrowings lay the foundation of what specialists in the field call corporate language. Considering that the total or partial lack of knowledge on such language can become a real barrier in achieving communication, this study aims at analysing the level to which such words are known by the employees in the business environments involved in economic international partnerships and in multinational organisations.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Constantin Brancoveanu University in its journal Management Strategies Journal.
Volume (Year): 18 (2012)
Issue (Month): 4 ()
Contact details of provider:
Web page: http://www.univcb.ro/
globalisation; corporate language; business environment; competence; communication;
Find related papers by JEL classification:
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search, Learning, and Information
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dan MICUDA).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.