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Quality, Sunk Costs and Competition

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Author Info
John M. Crespi (Kansas State University)
Stephan Marette (INRA)

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Abstract

This paper explores the link between quality, cost and concentration. Using concentration and cost data and product quality indicators for 2,244 products in over eighty industries in 1997 and 2002 in the US, a two-stage, ordered probit, random effects estimation explores the impact of concentration and cost on quality. The results demonstrate that overall market concentration and high fixed costs are both positively correlated with product quality across most industries. Generally, when either industry concentration or industry fixed costs increase, the likelihood of the product being higher quality increases and the likelihood of observing a lower quality decreases. Further, the authors confirm that prices are a good signal of product quality. A theoretical model is also derived.

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File URL: http://www.bepress.com/cgi/viewcontent.cgi?article=1096&context=romsjournal
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Publisher Info
Article provided by Berkeley Electronic Press in its journal Review of Marketing Science.

Volume (Year): 7 (2009)
Issue (Month): 1 ()
Pages:
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Handle: RePEc:bpj:revmkt:v:7:y:2009:i:1:n:3

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Web page: http://www.bepress.com/romsjournal

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Related research
Keywords: product differentiation; market structure; sunk cost; concentration; product quality; ordered probit;

Find related papers by JEL classification:
L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing

Statistics
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This page was last updated on 2009-11-21.


This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.