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Understanding Consumer Interest in Organics: Production Values vs. Purchasing Behavior

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Author Info

  • Bellows Anne C.

    (Universität Hohenheim)

  • Onyango Benjamin

    (Rutgers University)

  • Diamond Adam

    (USDA, Agricultural Marketing Service)

  • Hallman William K

    (Rutgers University)

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    Abstract

    Extensive research exists on who does or might purchase organic food products, however little research has addressed either who values organic production methods when deciding what to eat, and correspondingly, who does not purchase organics regularly. This paper reports that values about organic farming often do not translate into corresponding stated preferences about organic food consumption behavior. The paradox is examined within the context of the consumers’ socio-demographic characteristics as well as through opinions and preferences related to food in their lives.Results show that consumer claims of buying organics and placing importance on organic production systems when deciding what to eat are highly correlated (.472 at 1% significance level; p

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    Bibliographic Info

    Article provided by De Gruyter in its journal Journal of Agricultural & Food Industrial Organization.

    Volume (Year): 6 (2008)
    Issue (Month): 1 (May)
    Pages: 1-31

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    Handle: RePEc:bpj:bjafio:v:6:y:2008:i:1:n:2

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    Web page: http://www.degruyter.com

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    Web: http://www.degruyter.com/view/j/jafio

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    Cited by:
    1. Fabrice Etilé & Sabrina Teyssier, 2013. "Corporate social responsibility and the economics of consumer social responsibility," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement, INRA Department of Economics, vol. 94(2), pages 221-259.
    2. Friedrichsen, Jana & Engelmann, Dirk, 2013. "Who cares for social image? Interactions between intrinsic motivation and social image concerns," Annual Conference 2013 (Duesseldorf): Competition Policy and Regulation in a Global Economic Order 79746, Verein für Socialpolitik / German Economic Association.
    3. Daunfeldt, Sven-Olov & Rudholm, Niklas, 2010. "Does Shelf-Labeling of Organic Foods Increase Sales? Results from a Natural Experiment," HUI Working Papers 36, HUI Research.
    4. Gianluigi Guido & M. Prete & Alessandro Peluso & R. Maloumby-Baka & Carolina Buffa, 2010. "The role of ethics and product personality in the intention to purchase organic food products: a structural equation modeling approach," International Review of Economics, Springer, vol. 57(1), pages 79-102, March.
    5. Vega-Zamora, Manuela & Parras-Rosa, Manuel & Murgado-Armenteros, Eva María & Torres-Ruiz, Francisco José, 2013. "A Powerful Word: The Influence of the Term 'Organic' on Perceptions and Beliefs Concerning Food," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 16(4).

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