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Grocery Retailer Behavior in Perishable Fresh Produce Procurement

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Author Info

  • Sexton Richard J.

    (University of California-Davis)

  • Zhang Mingxia

    (California Independent System Operator)

  • Chalfant James A.

    (University of California-Davis)

Abstract

This study examines supermarket retailer behavior in the procurement of iceberg lettuce from California and Arizona, vine-ripe and mature-green tomatoes from California, and mature-green tomatoes from Florida. The analysis relies upon both a reduced-form specification of farm-retail price spreads and a structural model of procurement for a perishable commodity with inelastic supply. The evidence supports a conclusion that buyers have been able to exercise oligopsony power in procuring iceberg lettuce from grower-shippers in California and Arizona. The evidence regarding buyer market power is more mixed for fresh tomatoes. The apparent success of the Florida mature-green tomato industry in enforcing a price floor and capturing a significant share of the surplus in excess of the price floor demonstrates the potential benefits to producers from coordinated behavior.

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Bibliographic Info

Article provided by De Gruyter in its journal Journal of Agricultural & Food Industrial Organization.

Volume (Year): 3 (2005)
Issue (Month): 1 (February)
Pages: 1-23

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Handle: RePEc:bpj:bjafio:v:3:y:2005:i:1:n:6

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Web page: http://www.degruyter.com

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Cited by:
  1. Swinnen, Johan F.M. & Vandeplas, Anneleen, 2009. "Market Power and Rents in Global Supply Chains," 2009 Conference, August 16-22, 2009, Beijing, China 53213, International Association of Agricultural Economists.
  2. Li, Lan & Carman, Hoy F. & Sexton, Richard J., 2006. "Grocery Retailer Pricing Behavior for California Avocados with Implications for Industry Promotion Strategies," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25494, International Association of Agricultural Economists.
  3. Cotterill, Ronald W., 2006. "Antitrust analysis of supermarkets: global concerns playing out in local markets," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 50(1), March.
  4. Kachel, Yael & Finkelsthain, Israel, 2009. "Antitrust Legislation and Cooperation in Fish Marketing," Journal of Rural Cooperation, Hebrew University, Center for Agricultural Economic Research, vol. 37(2).
  5. Habtu T. Weldegebriel & Xiuqing Wang & Anthony J. Rayner, 2012. "Price transmission market power and industry technology: a note," China Agricultural Economic Review, Emerald Group Publishing, vol. 4(3), pages 281-299, October.

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