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Consumers' Responses to Front vs. Back Package GM Labels in Japan

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  • Matsumoto Shigeru

    (Kansai University, Japan)

Abstract

A number of studies show that consumers are willing to pay premiums for GM-Free foods. In this paper, we examine the effect, if any, that GM-Free messages have on product selection by the consumer. We made sample products which differed in the use of the labels and conducted two experiments: a choice experiment and a memory recall experiment. The result of our choice experiment demonstrates that the consumer who shows general concern about GM foods without relevant biotech knowledge responds to GM-Free messages on front labels. On the other hand, the result of our memory recall experiment shows that the consumer with relevant biotech knowledge uses the product information on back labels. Thus, firms can positively influence the product selection of biotech un-savvy consumers by placing GM-Free message on front labels.

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Bibliographic Info

Article provided by De Gruyter in its journal Journal of Agricultural & Food Industrial Organization.

Volume (Year): 2 (2004)
Issue (Month): 1 (April)
Pages: 1-25

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Handle: RePEc:bpj:bjafio:v:2:y:2004:i:1:n:5

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Web page: http://www.degruyter.com

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Cited by:
  1. Bond, Craig A. & Thilmany, Dawn D. & Bond, Jennifer Keeling, 2007. "What to Choose? The Value of Label Claims to Produce Consumers," 2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon TN 9704, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  2. Liu, Pengcheng & Huang, Chung-Huang & Feng, Zhongchao & Zhou, Deyi, 2009. "Consumer’s choice on GM labeling: evidences from China," 2009 Conference, August 16-22, 2009, Beijing, China 51807, International Association of Agricultural Economists.
  3. Costanigro, Marco & Deselnicu, Oana & Kroll, Stephan, 2012. "Truthful, Misguiding Labels: The Implications of Labeling Production Processes rather than their Outcomes," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124615, Agricultural and Applied Economics Association.
  4. Bond, Craig A. & Thilmany, Dawn D. & Bond, Jennifer Keeling, 2008. "What to Choose? The Value of Label Claims to Fresh Produce Consumers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 33(3), December.

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