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Upgrading, Degrading, and Intertemporal Price Discrimination

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  • Lee Gea M

    (Columbia University)

Abstract

The paper studies monopoly pricing of a vertically differentiated durable good in a two-period model. It provides an explanation for seemingly unusual practice of a firm selling a "degraded good," arguing that the presence of Coasian dynamics may lead to the sale of the degraded good that is not less costly to produce than a high-quality good. The main finding is that when the firm can identify previous customers only if they voluntarily reveal their past purchases, it sells the degraded good along with the high-quality good in the first period. When the firm sells an upgrade of the degraded good, the price of the high-quality good cannot be "too low" in the second period, since otherwise the upgrading customers would pretend to be new customers. Thus the firm can enhance first-period sales while mitigating consumers' incentive to wait until the next period.

Suggested Citation

  • Lee Gea M, 2003. "Upgrading, Degrading, and Intertemporal Price Discrimination," The B.E. Journal of Theoretical Economics, De Gruyter, vol. 3(1), pages 1-33, January.
  • Handle: RePEc:bpj:bejtec:v:contributions.3:y:2003:i:1:n:3
    DOI: 10.2202/1534-5971.1056
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    Cited by:

    1. Lee, Gea M., 2010. "Optimal collusion with internal contracting," Games and Economic Behavior, Elsevier, vol. 68(2), pages 646-669, March.
    2. Hikmet Gunay, 2014. "Waiting for Signaling Quality," Southern Economic Journal, John Wiley & Sons, vol. 81(2), pages 364-386, October.

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