IDEAS home Printed from https://ideas.repec.org/a/blg/reveco/v65y2013i3p51-63.html
   My bibliography  Save this article

An Insight Into M-Tourism

Author

Listed:
  • PODU Georgeta-Irina

Abstract

After e-tourism, m-tourism offers new ways to discover, book and visit. The mobile is the connection between the physical and digital experience. The smartphone allows tourism actors to defend their current position or to increase their market share. Generation Y is connected, impatient and communitarian. To meet their needs, m-tourism offers the possibility to react as quickly as the mobile users. All tourism professionals have realized the challenge of m-tourism. It allows them to give the right information, at the right moment, in order to improve the customer relationship management and gain customer loyalty. The aim of this research is to see how the mobile can be used as a communication and distribution channel.

Suggested Citation

  • PODU Georgeta-Irina, 2013. "An Insight Into M-Tourism," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(3), pages 51-63.
    • Handle: RePEc:blg:reveco:v:65:y:2013:i:3:p:51-63
    as

    Download full text from publisher

    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/65305podu.pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ana Muñoz-Mazón & Laura Fuentes-Moraleda & Angela Chantre-Astaiza & Marlon-Felipe Burbano-Fernandez, 2019. "The Study of Tourist Movements in Tourist Historic Cities: A Comparative Analysis of the Applicability of Four Different Tools," Sustainability, MDPI, vol. 11(19), pages 1-26, September.

    More about this item

    Keywords

    Mobile; generation Y; adaptation; communication; distribution; revenue management;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:blg:reveco:v:65:y:2013:i:3:p:51-63. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Eduard Alexandru Stoica (email available below). General contact details of provider: https://edirc.repec.org/data/feulbro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.