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Redefining The Relationships With Clients During Times Of Crises - A Necessary Or Compulsory Feature

Author

Listed:
  • CIOCHINA Iuliana

    (Constantin Brancoveanu University)

  • GUST Marius

    (Constantin Brancoveanu University)

  • PARPANDEL Denisa Elena

    (Constantin Brancoveanu University)

Abstract

The purpose of this paper is to highlight the profound changes in markets as a consequence of globalization, increased competition, technology development, communication paths and the complexity of modern customer who made their presence felt, requiring a paradigm shift in the marketing theory. The objectives of the research are to analyze the relationship marketing that emphasizes the importance of cooperation between the various participants - suppliers, employees, distributors - in order to provide an optimal value to the target customers. The expected results are aiming the transition from theory to practice, from rigidity to flexibility of Romanian companies.

Suggested Citation

  • CIOCHINA Iuliana & GUST Marius & PARPANDEL Denisa Elena, 2013. "Redefining The Relationships With Clients During Times Of Crises - A Necessary Or Compulsory Feature," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(1), pages 129-142.
    • Handle: RePEc:blg:reveco:v:65:y:2013:i:1:p:129-142
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    More about this item

    Keywords

    consumer; business environment; change; client; crises;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • D4 - Microeconomics - - Market Structure, Pricing, and Design

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