“E” – Lifelong Learning: Online Managerial Communication Strategy Adopted By Sibiu Stock Exchange

Communication is one the human activities that each of us can recognise, but few can define. Nowadays, the managerial communication process within organisations requires a special attention, which, in its turn, requires the involvement of all members of the organisation, by observing and applying some fundamental principles underlying the communication process in the activities they carry out, both inside and outside the organisation they belong to. The stock exchange system must become an efficient market, dominated by fair rules, attractive and compatible with the European standards, become an influencing factor of economic and institutional tendencies and act in an environment of development and entrepreneurial initiative by providing services, mechanisms and rules to mobilize, attract and efficiently allot the financial resources, in a transparent and secure manner. This paper aims to identify the online communication channels used by Sibiu Stock Exchange (SIBEX) in view of cultivating from the distance customers and potential customers. Another objective is to determine respondents’ experience in terms of stock investments and their interest in online communication techniques used by the stock exchange institution in Sibiu, the subject of this paper. Using online techniques, their functionality and importance and the significance of free events (online and not only) organized by Sibiu Stock Exchange represents other objectives that shall be achieved.