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The Strategies Of Discount Stores On The Romanian Retail Market

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Author Info

  • Lucian Belascu

    (Lucian Blaga Unversity of Sibiu)

Abstract

A pertinent analysis of the retail industry's future must include a substantial analysis on emerging countries. These markets will play a more important role in future global economic dynamics, but nevertheless, most concerns focus still on the side that brings opportunities for major retailers. In this context, this article proposes a presentation of the Romanian discount market, with emphasis on positioning strategies of discount supermarkets and hypermarkets.

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File URL: http://eccsf.ulbsibiu.ro/RePEc/blg/journl/521belascu.pdf
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Bibliographic Info

Article provided by Lucian Blaga University of Sibiu, Faculty of Economic Sciences in its journal Studies in Business and Economics.

Volume (Year): 5 (2010)
Issue (Month): 2 (August)
Pages: 5-13

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Handle: RePEc:blg:journl:v:5:y:2010:i:2:p:5-13

Contact details of provider:
Postal: Lucian Blaga University of Sibiu, Faculty of Economic Sciences Dumbravii Avenue, No 17, postal code 550324, Sibiu, Romania
Phone: 004 0269 210375
Fax: 004 0269 210375
Email:
Web page: http://economice.ulbsibiu.ro/
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Related research

Keywords: Romanian retail market; discount; strategies; supermarket; hypermarket;

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