Adriana Vintean () (Lucian Blaga University of Sibiu, Faculty of Economic Sciences)
Abstract
Our ideas must be conveyed in a strategic manner by catching the attention of the listeners. So, words become very important and their power is enhanced by their denotation and connotation. Denotation or the explicit meaning, the dictionary definition helps for a better understanding of words which have to be chosen carefully for what they imply or suggest. In the business area we must be very precise in the explanation in a dynamic, positive and action oriented language.
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Article provided by Lucian Blaga University of Sibiu, Faculty of Economic Sciences in its journal Studies in Business and Economics.
Volume (Year): 3 (2008) Issue (Month): 3 (October) Pages: 92-98 Download reference. The following formats are available: HTML
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Handle: RePEc:blg:journl:v:3:y:2008:i:3:p:92-98
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