The energy agenda of the European Union, developed by the European Commission, is based on three pillars – creating a competitive European energy market, creating a sustainable energy market and assuring energy safety. These three pillars represent the foundation on which the European Union is building a low consume economy. Through market segmentation, a company can adapt its product or service offer to the specific needs of the targeted segment; communicating and distributing it to its customers in a more effective way. The distribution policy of a company contains the establishment of the marketing channel, and also the development of the strategy regarding the ware logistics. Greenergy International LTD is a Great Britain based company, which has as main activity the supply of fuel and energy, with a low environmental impact.
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Article provided by Lucian Blaga University of Sibiu, Faculty of Economic Sciences in its journal Studies in Business and Economics.
Volume (Year): 3 (2008) Issue (Month): 3 (October) Pages: 74-84 Download reference. The following formats are available: HTML
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Handle: RePEc:blg:journl:v:3:y:2008:i:3:p:74-84
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