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Biodiesel Producers – Market Segmentation And Distribution Policy Case Study – “Greenergy International Ltd”


Author Info

  • Mihai Tichindelean

    (Lucian Blaga University of Sibiu, Faculty of Economic Sciences)


The energy agenda of the European Union, developed by the European Commission, is based on three pillars – creating a competitive European energy market, creating a sustainable energy market and assuring energy safety. These three pillars represent the foundation on which the European Union is building a low consume economy. Through market segmentation, a company can adapt its product or service offer to the specific needs of the targeted segment; communicating and distributing it to its customers in a more effective way. The distribution policy of a company contains the establishment of the marketing channel, and also the development of the strategy regarding the ware logistics. Greenergy International LTD is a Great Britain based company, which has as main activity the supply of fuel and energy, with a low environmental impact.

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Bibliographic Info

Article provided by Lucian Blaga University of Sibiu, Faculty of Economic Sciences in its journal Studies in Business and Economics.

Volume (Year): 3 (2008)
Issue (Month): 3 (October)
Pages: 74-84

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Handle: RePEc:blg:journl:v:3:y:2008:i:3:p:74-84

Contact details of provider:
Postal: Lucian Blaga University of Sibiu, Faculty of Economic Sciences Dumbravii Avenue, No 17, postal code 550324, Sibiu, Romania
Phone: 004 0269 210375
Fax: 004 0269 210375
Web page:
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Keywords: energy agenda; market segmentation; distribution policy;


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