Anglo and Latino Differences in Willingness to Pay for Urban Public Services

Objective. This research explores Anglo and Latino differences in willingness to pay for urban public services, assuming differences will impact service delivery in local government as the Latino population increases and becomes more visible. Methods. Survey data from a probability sample of Phoenix residents, now the nation's fifth largest city, are analyzed across 28 city services using multiple mechanisms that included a logit multivariate model. Results. Latinos are substantially more likely than Anglos to report willingness to pay for urban public services. These differences cut across services and are not mitigated by Latino income levels. Conclusions. Latinos are prepared to be full partners in improving service delivery in local government, even at the expense of out‐of‐pocket payment for services. Moreover, while increases in the Latino population will carry greater demand for more and high‐quality city services by Latinos, it is unlikely to alter the menu of preferred services along class or race/ethnic lines. The fact that Latinos seem generally more willing to pay for services also raises the possibility that Latinos are interested in investing in their communities, seeking more opportunities, and perhaps remaining in those communities.