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The Consumer Information Overload Controversy And Public Policy

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  • Joel Rudd

Abstract

It is widely believed that providing consumers with more product information produces “overload” and leads to confusion and poorer quality consumer decisions. The existence of a consumer information overload phenomenon has been used by marketers and others to argue against regulations and legislation mandating additional consumer information provision. The belief that a consumer information overload phenomenon exists is based largely on misinterpretations of research findings. The present paper reviews the consumer information overload research literature and concludes that existing research data support the contention that provision of more information, rather than producing overload, actually improves consumer decision making. Implications of the information overload research controversy for consumer policy makers are discussed.

Suggested Citation

  • Joel Rudd, 1983. "The Consumer Information Overload Controversy And Public Policy," Review of Policy Research, Policy Studies Organization, vol. 2(3), pages 465-473, February.
  • Handle: RePEc:bla:revpol:v:2:y:1983:i:3:p:465-473
    DOI: 10.1111/j.1541-1338.1983.tb00732.x
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    Cited by:

    1. Franziska Rischkowsky & Thomas Döring, 2008. "Consumer Policy in a Market Economy Considerations from the Perspective of the Economics of Information, the New Institutional Economics as well as Behavioural Economics," Journal of Consumer Policy, Springer, vol. 31(3), pages 285-313, September.

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