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Estimating Multiple-Discrete Choice Models: An Application to Computerization Returns

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Author Info
Hendel, Igal
Abstract

Buyers in many markets face multiple-discrete choices: they can purchase multiple-units as well as multiple-brands at the same time. This paper presents a multiple-discrete choice model for the analysis of differentiated products demand. Users maximize profits by choosing the number of units of each brand they purchase. The author estimates the model using micro-level data on the demand for personal computers. He uses the estimated demand structure to assess the welfare gains from computerization and technological innovation in peripherals. The estimated return on investment in personal computers is 92 percent. Moreover, a 10 percent increase in the performance-to-price ratio of microprocessors leads to a 22 percent gain in the estimated user surplus. Copyright 1999 by The Review of Economic Studies Limited.

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Publisher Info
Article provided by Blackwell Publishing in its journal Review of Economic Studies.

Volume (Year): 66 (1999)
Issue (Month): 2 (April)
Pages: 423-46
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Handle: RePEc:bla:restud:v:66:y:1999:i:2:p:423-46

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  1. Matthew Gentzkow, 2006. "Valuing New Goods in a Model with Complementarities: Online Newspapers," NBER Working Papers 12562, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
  2. Douglas A. Irwin & Nina Pavcnik, 2001. "Airbus versus Boeing Revisited: International Competition in the Aircraft Market," NBER Working Papers 8648, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
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  3. Nicholas Economides & V. Brian Viard & Katja Seim, 2005. "Quantifying the Benefits of Entry into Local Phone Service," Working Papers 05-08, NET Institute, revised Nov 2005. [Downloadable!]
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  4. Ivaldi, Marc & Lörincz, Szabolcs, 2005. "A Full Equilibrium Relevant Market Test: Application to Computer Servers," CEPR Discussion Papers 4917, C.E.P.R. Discussion Papers. [Downloadable!] (restricted)
    Other versions:
  5. Chun, H. & Nadiri, M.I., 2002. "Decomposing Productivity Growth in the U.S. Computer Industry," Working Papers 02-04, C.V. Starr Center for Applied Economics, New York University. [Downloadable!]
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  6. Antonio M. Bento & Lawrence H. Goulder & Emeric Henry & Mark R. Jacobsen & Roger H. von Haefen, 2005. "Distributional and Efficiency Impacts of Gasoline Taxes: An Econometrically Based Multi-market Study," American Economic Review, American Economic Association, vol. 95(2), pages 282-287, May. [Downloadable!]
  7. Patrick Bajari & Lanier Benkard, 2001. "Discrete Choice Models as Structural Models of Demand: Some Economic Implications of Common Approaches," Working Papers 01016, Stanford University, Department of Economics. [Downloadable!]
  8. Patrick Bajari & C. Lanier Benkard, 2001. "Demand Estimation With Heterogeneous Consumers and Unobserved Product Characteristics: A Hedonic Approach," NBER Technical Working Papers 0272, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
  9. Patrick Bajari & C. Lanier Benkard, 2001. "Demand Estimation With Heterogeneous Consumers and Unobserved Product Characteristics: A Hedonic Approach," Working Papers 01010, Stanford University, Department of Economics. [Downloadable!]
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