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Consumer Behavior, Public Policy, and Country-of-Origin Labeling

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Author Info
Jayson L. Lusk
Jason Brown
Tyler Mark
Idlir Proseku
Rachel Thompson
Jody Welsh

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Abstract

Recent work by agricultural economists has failed to adequately identify why consumers desire country-of-origin labeling, a key piece of information needed to determine whether a market-failure exists. This paper brings to the attention of agricultural economists a sizable body of literature on country-of-origin effects from the marketing and business disciplines. Based on this literature, we draw a distinction between several consumer motivations for origin labels and we identify which of these is cause for public policy. We propose several research questions that require answers if the consequences of country-of-origin labeling policy are to be fully understood. Copyright 2006 American Agricultural Economics Association

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Publisher Info
Article provided by American Agricultural Economics Association in its journal Review of Agricultural Economics.

Volume (Year): 28 (2006)
Issue (Month): 2 (06)
Pages: 284-292
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Handle: RePEc:bla:ragrec:v:28:y:2006:i:2:p:284-292

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  1. Verbeke, Wim & Roosen, Jutta, 2009. "Market Differentiation Potential of Country-of-origin, Quality and Traceability Labeling," Estey Centre Journal of International Law and Trade Policy, Estey Centre for Law and Economics in International Trade, vol. 10(1). [Downloadable!]
  2. Joseph, Siny & Lavoie, Nathalie, 2008. "Effectiveness of COOL in the U.S. Seafood Industry," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6260, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
  3. Innes, Brian & Kerr, William & Hobbs, Jill, 2007. "International Product Differentiation through a Country Brand: An Economic Analysis of National Branding as a Marketing Strategy for Agricultural Products," Commissioned Papers 6131, Canadian Agricultural Trade Policy Research Network. [Downloadable!]
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This page was last updated on 2009-12-19.


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