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Press Advertising and the Political Differentiation of Newspapers

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Author Info
 Gabszewicz, Jean J
Laussel, Didier
Sonnac, Nathalie

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Abstract

The press industry depends in a crucial way on the possibility of financing an important fraction of its activities by advertising receipts. We show that this may induce the editors of the newspapers to moderate the political message they display to their readers, compared with the political opinions they would have expressed otherwise. Copyright 2002 by Blackwell Publishing Inc.

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Publisher Info
Article provided by Association for Public Economic Theory in its journal Journal of Public Economic Theory.

Volume (Year): 4 (2002)
Issue (Month): 3 ()
Pages: 317-34
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Handle: RePEc:bla:jpbect:v:4:y:2002:i:3:p:317-34

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Web page: http://www.blackwellpublishing.com/journal.asp?ref=1097-3923

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  1. Kind, Hans Jarle & Schjelderup, Guttorm & Stähler, Frank, 2007. "Newspapers and Advertising: The Effects of Ad-Valorem Taxation under Duopoly," Discussion Papers 2007/5, Department of Finance and Management Science, Norwegian School of Economics and Business Administration. [Downloadable!]
    Other versions:
  2. Jean J. , GABSZEWICZ & Didier, LAUSSEL & Nathalie, SONNAC, 2006. "Advertising and the rise of the free daily newspapers," Discussion Papers (ECON - Département des Sciences Economiques) 2006045, Université catholique de Louvain, Département des Sciences Economiques. [Downloadable!]
    Other versions:
  3. Anderson, Simon P & Gabszewicz, Jean Jaskold, 2005. "The Media and Advertising: A Tale of Two-Sided Markets," CEPR Discussion Papers 5223, C.E.P.R. Discussion Papers. [Downloadable!] (restricted)
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  4. Ralf Dewenter & Ulrich Kaiser, 2005. "Fusionen auf dem Printmedienmarkt aus wirtschaftspolitischer Sicht," Vierteljahrshefte zur Wirtschaftsforschung / Quarterly Journal of Economic Research, DIW Berlin, German Institute for Economic Research, vol. 74(3), pages 51-63. [Downloadable!] (restricted)
  5. Nagler, Matthew, 2006. "Understanding the Internet's relevance to media ownership policy: a model of too many choices," MPRA Paper 2180, University Library of Munich, Germany. [Downloadable!]
  6. Elena Argentesi & Lapo Filistrucchi, 2007. "Estimating market power in a two-sided market: The case of newspapers," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 22(7), pages 1247-1266. [Downloadable!]
    Other versions:
  7. Kind, Hans Jarle & Koethenbuerger, Marko & Schjelderup, Guttorm, 2007. "Advertising and Newspaper Differentiation: On the Role of Readers’ Advertising Taste," Discussion Papers 2007/4, Department of Finance and Management Science, Norwegian School of Economics and Business Administration. [Downloadable!]
  8. Hans Jarle Kind & Frank Stähler, 2009. "Market Shares in Two-Sided Media Industries," CESifo Working Paper Series CESifo Working Paper No. , CESifo Group Munich. [Downloadable!]
  9. Françoise Benhamou & Stéphanie Peltier, 2007. "How should cultural diversity be measured? An application using the French publishing industry," Journal of Cultural Economics, Springer, vol. 31(2), pages 85-107, June. [Downloadable!] (restricted)
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