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Aligning Manufacturing Strategy and Business‐Level Competitive Strategy in New Competitive Environments: The Case for Strategic Resonance

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  • Steve Brown
  • Kate Blackmon

Abstract

abstract In this paper we make the case for strategic resonance in the strategy making process within dynamic and highly volatile market conditions. We discuss how managers are faced with competing paradigms of resource‐driven versus market‐led approaches to strategy but we suggest that both paradigms have flaws and may cause strategic dissonance to occur. Moreover, we offer additional insights into why strategic dissonance can occur within the strategy process of the firm. We suggest that a key omission often lies in the neglect of operations managers’ potentially important contributions to the strategy mainstream process.

Suggested Citation

  • Steve Brown & Kate Blackmon, 2005. "Aligning Manufacturing Strategy and Business‐Level Competitive Strategy in New Competitive Environments: The Case for Strategic Resonance," Journal of Management Studies, Wiley Blackwell, vol. 42(4), pages 793-815, June.
    • Handle: RePEc:bla:jomstd:v:42:y:2005:i:4:p:793-815
    DOI: 10.1111/j.1467-6486.2005.00519.x
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    References listed on IDEAS

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    1. Hax, Arnoldo & Wilde II, Dean, 2001. "The Delta Model -- discovering new sources of profitability in a networked economy," European Management Journal, Elsevier, vol. 19(4), pages 379-391, August.
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    Cited by:

    1. Wellington Spetic & Patricia Marquez & Robert Kozak, 2012. "Critical Areas and Entry Points for Sustainability‐Related Strategies in the Sugarcane‐Based Ethanol Industry of Brazil," Business Strategy and the Environment, Wiley Blackwell, vol. 21(6), pages 370-386, September.
    2. Nair, Anand & Singh, Prakash J. & Bhattacharya, Ananya & Pal, Sukrit, 2021. "Withstanding the economic recession: Examining the efficacy of manufacturing strategy alignment and process integration," International Journal of Production Economics, Elsevier, vol. 231(C).
    3. Sminia, Harry & Ates, Aylin & Paton, Steve & Smith, Marisa, 2019. "High value manufacturing: Capability, appropriation, and governance," European Management Journal, Elsevier, vol. 37(4), pages 516-528.
    4. Amoako-Gyampah, Kwasi & Acquaah, Moses, 2008. "Manufacturing strategy, competitive strategy and firm performance: An empirical study in a developing economy environment," International Journal of Production Economics, Elsevier, vol. 111(2), pages 575-592, February.
    5. Tomás F. Espino-Rodríguez, 2016. "How hotels compete on the basis of competitive priorities and their relationship with infrastructural and structural decisions," Service Business, Springer;Pan-Pacific Business Association, vol. 10(4), pages 737-773, December.
    6. Lillis, Bob & Sweeney, Mike, 2013. "Managing the fit between the views of competitive strategy and the strategic role of service operations," European Management Journal, Elsevier, vol. 31(6), pages 564-590.
    7. da Silva Gonçalves Zangiski, Marlene Aparecida & Pinheiro de Lima, Edson & Gouvea da Costa, Sergio E., 2013. "Organizational competence building and development: Contributions to operations management," International Journal of Production Economics, Elsevier, vol. 144(1), pages 76-89.
    8. Wang, Jian & Cao, De-bi, 2008. "Relationships between two approaches for planning manufacturing strategy: A strategic approach and a paradigmatic approach," International Journal of Production Economics, Elsevier, vol. 115(2), pages 349-361, October.
    9. Aurora Irma Maynez-Guaderrama & Judith Cavazos-Arroyo & Vianey Torres-Arguelles & Maria Teresa Escobedo-Portillo, 2013. "Capabilities To Customize Production And Reconfigure Internally: Do Capabilities Influence Perceived Operating Performance And Competitive Advantage?, Las Capacidades De La Empresa Para Personalizar S," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 6(7), pages 47-65.
    10. Veiga, Gabriela Lobo & Pinheiro de Lima, Edson & Frega, José Roberto & Gouvea da Costa, Sérgio Eduardo, 2021. "A DEA-based approach to assess manufacturing performance through operations strategy lenses," International Journal of Production Economics, Elsevier, vol. 235(C).
    11. Tsionas, Mike G. & Patel, Pankaj C., 2023. "Tinkering or orchestrating? The value of country-level asset management capability and entrepreneurship outcomes," International Journal of Production Economics, Elsevier, vol. 255(C).
    12. Muhammad Haseeb & Hafezali Iqbal Hussain & Sebastian Kot & Armenia Androniceanu & Kittisak Jermsittiparsert, 2019. "Role of Social and Technological Challenges in Achieving a Sustainable Competitive Advantage and Sustainable Business Performance," Sustainability, MDPI, vol. 11(14), pages 1-23, July.
    13. Choy, K.L. & Ho, G.T.S. & Lee, C.K.H. & Lam, H.Y. & Cheng, Stephen W.Y. & Siu, Paul K.Y. & Pang, G.K.H. & Tang, Valerie & Lee, Jason C.H. & Tsang, Y.P., 2016. "A recursive operations strategy model for managing sustainable chemical product development and production," International Journal of Production Economics, Elsevier, vol. 181(PB), pages 262-272.

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