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The Differentiation Triangle

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  • Canoy, Marcel
  • Peitz, Martin

Abstract

This paper formalizes the observation that submarkets for high-quality and low-quality variants are markedly different from each other. The authors study a simple model where variants of low quality cannot be horizontally differentiated, whereas customers disagree about the value of variants in the high-quality range. They determine the outcome under price competition in the differentiation triangle with sequential entry when each firm can develop the vertical product line or decide to follow a niche strategy, i.e., to develop only one variant. Copyright 1997 by Blackwell Publishing Ltd

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Bibliographic Info

Article provided by Wiley Blackwell in its journal Journal of Industrial Economics.

Volume (Year): 45 (1997)
Issue (Month): 3 (September)
Pages: 305-28

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Handle: RePEc:bla:jindec:v:45:y:1997:i:3:p:305-28

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Cited by:
  1. Degryse, Hans & Irmen, Andreas, 2001. "Attribute dependence and the provision of quality," Regional Science and Urban Economics, Elsevier, vol. 31(5), pages 547-569, September.
  2. Pio Baake & Kay Mitusch, 2005. "Mobile Phone Termination Charges with Asymmetric Regulation," Discussion Papers of DIW Berlin 500, DIW Berlin, German Institute for Economic Research.
  3. Hans Degryse & Andreas Irmen, 2001. "On the incentives to provide fuel-efficient automobiles," Journal of Economics, Springer, vol. 73(2), pages 149-165, June.
  4. Andrea Mangani & Paolo Patelli, 2002. "The Max-Min Principle of Product Differentiation: An Experimental Analysis," LEM Papers Series 2002/05, Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy.
  5. Olivier Coibion & Liran Einav & Juan Carlos Hallak, 2006. "Equilibrium Demand Elasticities across Quality Segments," Working Papers 550, Research Seminar in International Economics, University of Michigan.
  6. Manez, J.A. & Waterson, M., 2001. "Multiproduct Firms and Product Differentiation: a Survey," The Warwick Economics Research Paper Series (TWERPS) 594, University of Warwick, Department of Economics.
  7. Sun, Shaoyan & An, Henry, 2013. "Reputation and Multiproduct-firm Behavior: Product Line and Price Rivalry Among Retailers," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 151146, Agricultural and Applied Economics Association.
  8. Kobi Kriesler & Shmuel Nitzan, 2006. "Increasing sales by introducing non-salable items," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 27(8), pages 631-641.

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