Brand Names and Price Discrimination
AbstractThis paper explains the fact that firms market both labeled and unlabeled products as a practice of price discrimination that emerges as a non-cooperative equilibrium outcome. The authors consider a market for a differentiated product where the possibility to price discriminate by the selective use of labels is due to the fact that buyers differ in the intensity of their preferences and that, before they buy, they are unable to distinguish among the different brands without the aid of identifying labels. Copyright 1987 by Blackwell Publishing Ltd.
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Bibliographic InfoArticle provided by Wiley Blackwell in its journal Journal of Industrial Economics.
Volume (Year): 35 (1987)
Issue (Month): 3 (March)
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Web page: http://www.blackwellpublishing.com/journal.asp?ref=0022-1821
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- Joseph Calhoun & David Kamerschen, 2010. "The impact of governing structure on the pricing behavior and market structure of public institutions of higher education in the U.S," International Review of Economics, Springer, vol. 57(3), pages 317-333, September.
- Saak, Alexander E., 2011.
"A Model of Labeling with Horizontal Differentiation and Cost Variability,"
2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
103540, Agricultural and Applied Economics Association.
- Alexander E. Saak, 2011. "A Model of Labeling with Horizontal Differentiation and Cost Variability," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 93(4), pages 1131-1150.
- Saak, Alexander, 2011. "A model of labeling with horizontal differentiation and cost variability:," IFPRI discussion papers 1075, International Food Policy Research Institute (IFPRI).
- Soberman, David A. & Parker, Philip M., 2004. "Private labels: psychological versioning of typical consumer products," International Journal of Industrial Organization, Elsevier, vol. 22(6), pages 849-861, June.
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