Diversification as a Strategic Preemptive Weapon
AbstractThis article examines the role that multimarket operations play in a firm's ability to preempt entry into new markets when presence in a market does not commit the firm to remain there. Success in one market affects a firm's incentives and, in turn, strategic power, to fight a rival for survival in a related market. This is modeled as a war of attrition, and the risk-dominant equilibrium is derived. The model supports brand proliferation as a credible preemptive strategy for an established firm and also has implications regarding the strategic role of economies of scope and "deep pockets." Copyright 1993 by MIT Press.
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Bibliographic InfoArticle provided by Wiley Blackwell in its journal Journal of Economics & Management Strategy.
Volume (Year): 2 (1993)
Issue (Month): 1 (Spring)
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Web page: http://www.kellogg.northwestern.edu/research/journals/JEMS/
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- Garcia-Gallego, Aurora & Georgantzis, Nikolaos, 2001. "Multiproduct activity in an experimental differentiated oligopoly," International Journal of Industrial Organization, Elsevier, vol. 19(3-4), pages 493-518, March.
- Bourreau, Marc, 2004. "The impact of uncertainty about demand growth on preemption," Journal of Economics and Business, Elsevier, vol. 56(5), pages 363-376.
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