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Do Customer Acquisition Cost, Retention and Usage Matter to Firm Performance and Valuation?

Author

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  • Gilad Livne
  • Ana Simpson
  • Eli Talmor

Abstract

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Suggested Citation

  • Gilad Livne & Ana Simpson & Eli Talmor, 2011. "Do Customer Acquisition Cost, Retention and Usage Matter to Firm Performance and Valuation?," Journal of Business Finance & Accounting, Wiley Blackwell, vol. 38(3-4), pages 334-363, April.
    • Handle: RePEc:bla:jbfnac:v:38:y:2011:i:3-4:p:334-363
    DOI: j.1468-5957.2010.02229.x
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    File URL: http://hdl.handle.net/10.1111/j.1468-5957.2010.02229.x
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    Citations

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    Cited by:

    1. Bahri-Ammari, Nedra & Bilgihan, Anil, 2017. "The effects of distributive, procedural, and interactional justice on customer retention: An empirical investigation in the mobile telecom industry in Tunisia," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 89-100.
    2. Elisabeth Albertini & Fabienne Berger-Remy, 2019. "Intellectual Capital and Financial Performance: A Meta-Analysis and Research Agenda," Post-Print hal-02139763, HAL.
    3. Biswajit Sarkar & Muhammad Tayyab & Seok-Beom Choi, 2018. "Product Channeling in an O2O Supply Chain Management as Power Transmission in Electric Power Distribution Systems," Mathematics, MDPI, vol. 7(1), pages 1-12, December.
    4. Anne Schmitz & Nieves Villaseñor-Román, 2018. "Do Brands Matter in Unlisted Firms? An Empirical Study of the Association between Brand Equity and Financial Performance," Administrative Sciences, MDPI, vol. 8(4), pages 1-12, October.
    5. Biswajit Sarkar & Mehran Ullah & Seok-Beom Choi, 2019. "Joint Inventory and Pricing Policy for an Online to Offline Closed-Loop Supply Chain Model with Random Defective Rate and Returnable Transport Items," Mathematics, MDPI, vol. 7(6), pages 1-20, June.

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