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Consumer Demand for Genetically Modified Rice in Urban China

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  • Zhihao Zheng
  • Shida R. Henneberry
  • Chuanzhong Sun
  • Rodolfo M. Nayga

Abstract

We investigate consumer demand for genetically modified (GM) rice in urban China, using a relatively large survey of urban consumers in 2013 and the contingent valuation method. Our results show that respondents discount their WTP for first, second and third generation of GM rice by 31%, 34% and 36%, respectively, compared with non‐GM rice, indicating substantial aversion to GM rice by Chinese consumers. The level of consumers’ subjective knowledge of GM rice has a significantly negative impact on their WTP for GM rice, implying that GM rice in China has become a ‘special food’ with an unreliable image.

Suggested Citation

  • Zhihao Zheng & Shida R. Henneberry & Chuanzhong Sun & Rodolfo M. Nayga, 2018. "Consumer Demand for Genetically Modified Rice in Urban China," Journal of Agricultural Economics, Wiley Blackwell, vol. 69(3), pages 705-725, September.
    • Handle: RePEc:bla:jageco:v:69:y:2018:i:3:p:705-725
    DOI: 10.1111/1477-9552.12264
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    4. Zhu, Zhanguo & Zhang, Tong & Hu, Wuyang, 2023. "The accumulation and substitution effects of multi-nation certified organic and protected eco-origin food labels in China," Ecological Economics, Elsevier, vol. 203(C).
    5. Zheng, Qiujie & Nayga, Rodolfo M. Jr. & Yang, Wei & Tokunaga, Kanae, 2022. "Do U.S. consumers value genetically modified farmed salmon?," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322154, Agricultural and Applied Economics Association.
    6. Jiongxun Chen & Linxiu Wang & Tiantian Gu & Chenyang Wang & Enyang Hao, 2023. "Demands for Community Services and Associated Factors among Residents in Smart Communities: A Case Study of Xuzhou City," IJERPH, MDPI, vol. 20(4), pages 1-19, February.
    7. Changxin Yu & Haiyan Deng & Ruifa Hu, 2019. "Attitude Gaps with Respect to GM Non-Food Crops and GM Food Crops and Confidence in the Government’s Management of Biotechnology: Evidence from Beijing Consumers, Chinese Farmers, Journalists, and Gov," Sustainability, MDPI, vol. 12(1), pages 1-19, December.

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