IDEAS home Printed from https://ideas.repec.org/a/bla/jageco/v48y1997i1-3p279-299.html
   My bibliography  Save this article

Marketing, Agriculture And Economics: Presidential Address

Author

Listed:
  • Christopher Ritson

Abstract

This article is concerned with the subject of agricultural marketing and how it has developed down a different, and longer, path than modem business marketing. It is argued that the applied economics character of agricultural marketing can be elucidated by viewing the controllable variables of the marketing mix in the context of economic theory; and that the traditional subject matter of agricultural marketing can be placed in a modern business marketing framework, It is suggested that the increasing propensity to view agricultural marketing as applications of modern marketing principles to agricultural and food businesses is a consequence of the evolution in patterns of demand for food products; and that a degree of convergence between marketing and agricultural marketing is partly associated with marketing ‘maturing’ as a subject, embracing issues and approaches long familiar to agricultural marketing.

Suggested Citation

  • Christopher Ritson, 1997. "Marketing, Agriculture And Economics: Presidential Address," Journal of Agricultural Economics, Wiley Blackwell, vol. 48(1‐3), pages 279-299, January.
    • Handle: RePEc:bla:jageco:v:48:y:1997:i:1-3:p:279-299
    DOI: 10.1111/j.1477-9552.1997.tb01155.x
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/j.1477-9552.1997.tb01155.x
    Download Restriction: no
    File URL: https://libkey.io/10.1111/j.1477-9552.1997.tb01155.x?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Ritson, Christopher, 1986. "MARKETING AND AGRICULTURE An Essay on the Scope of the Subject Matter of Agricultural Marketing," Department of Agricultural Economics Archive 272925, University of Newcastle upon Tyne.
    2. David Colman, 1994. "Ethics And Externalities: Agricultural Stewardship And Other Behaviour: Presidential Address," Journal of Agricultural Economics, Wiley Blackwell, vol. 45(3), pages 299-311, September.
    3. Fraser McLeay & Sandra Martin & Tony Zwart, 1996. "Farm business marketing behavior and strategic groups in agriculture," Agribusiness, John Wiley & Sons, Ltd., vol. 12(4), pages 339-351.
    4. Breimyer, Harold F., 1973. "The Economics of Agricultural Marketing: A Survey," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 41(04), pages 1-51, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Dmitry A. Ruban & Natalia N. Yashalova, 2022. "Corporate Web Positioning as a Strategic Communication Tool in Agriculture," Agriculture, MDPI, vol. 12(8), pages 1-16, July.
    2. Sophie Michel & Florent Saucede & Catherine Pardo & Hervé Fenneteau, 2019. "Business interaction and institutional work: When intermediaries make efforts to change their position," Post-Print hal-02624331, HAL.
    3. L. Tsourgiannis & M. Warren & A. Karasavvoglou & J. Eddison, 2012. "Marketing Strategies for the Primary Sector: An Empirical Study," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 147-178.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Burton, Michael P. & Rigby, Dan & Young, Trevor, 2003. "Modelling the adoption of organic horticultural technology in the UK using Duration Analysis," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 47(1), pages 1-26, March.
    2. Walker, Hugh V., 1976. "Models for Decision-making in Agricultural Marketing," 1976 Conference, July 26-August 4, 1976, Nairobi, Kenya 182318, International Association of Agricultural Economists.
    3. Glenk, Klaus & Schaafsma, Marije & Moxey, Andrew & Martin-Ortega, Julia & Hanley, Nick, 2014. "A framework for valuing spatially targeted peatland restoration," Ecosystem Services, Elsevier, vol. 9(C), pages 20-33.
    4. Grosskopf, W., 1975. "Zukünftige Forschungsaufgaben im Bereich der landwirtschaftlichen Marktforschung," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 12.
    5. S. Martin & F. McLeay, 1998. "The Diversity of Farmers' Risk Management Strategies in a Deregulated New Zealand Environment," Journal of Agricultural Economics, Wiley Blackwell, vol. 49(2), pages 218-233, June.
    6. Hellberg-Bahr, Anneke & Spiller, Achim, 2012. "How to Treat Farmers Fairly? Results of a Farmer Survey," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 15(3), pages 1-11, September.
    7. Watson, A.S., 1982. "Marketing Policy in Relation to Agricultural Development," 1982 Conference, August 24-September 2, 1982, Jakarta, Indonesia 182456, International Association of Agricultural Economists.
    8. Toma, Luiza & Mathijs, Erik, 2005. "Determinants of Romanian Farmers' Participation in Agri-Environmental Programmes," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24574, European Association of Agricultural Economists.
    9. David Blandford, 2010. "Presidential Address: The Visible or Invisible Hand? The Balance Between Markets and Regulation in Agricultural Policy," Journal of Agricultural Economics, Wiley Blackwell, vol. 61(3), pages 459-479, September.
    10. Ruishi Si & Sitong Pan & Yuxin Yuan & Qian Lu & Shuxia Zhang, 2019. "Assessing the Impact of Environmental Regulation on Livestock Manure Waste Recycling: Empirical Evidence from Households in China," Sustainability, MDPI, vol. 11(20), pages 1-17, October.
    11. L. Tsourgiannis & M. Warren & A. Karasavvoglou & J. Eddison, 2012. "Marketing Strategies for the Primary Sector: An Empirical Study," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 147-178.
    12. Bronsema, Hauke & Stratmann, Janine & Schlosser, Katharina & Theuvsen, Ludwig, 2014. "Wachstumsstrategien Von Familiengeführten Milchviehbetrieben Mit Fremdarbeitskräften," 54th Annual Conference, Goettingen, Germany, September 17-19, 2014 187444, German Association of Agricultural Economists (GEWISOLA).
    13. Defrancesco, Edi & Gatto, Paola & Runge, C. Ford & Trestini, Samuele, 2006. "Factors Affecting Farmers' Participation in Agri-Environmental Measures: Evidence from a Case Study," Conference Papers 6688, University of Minnesota, Center for International Food and Agricultural Policy.
    14. Ahsanuzzaman, Ahsanuzzaman, 2015. "Duration Analysis of Technology Adoption in Bangladeshi Agriculture," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 200406, Agricultural and Applied Economics Association.
    15. Colman, David & Pascual, Unai & Hodge, Ian, 2010. "Evolution of Land Conservation Policy," 14th ICABR Conference, June 16-18, 2010, Ravello, Italy 188082, International Consortium on Applied Bioeconomy Research (ICABR).
    16. Urquhart, Julie & Courtney, Paul, 2011. "Seeing the owner behind the trees: A typology of small-scale private woodland owners in England," Forest Policy and Economics, Elsevier, vol. 13(7), pages 535-544, September.
    17. Barnes, A.P. & Willock, J. & Hall, C. & Toma, L., 2009. "Farmer perspectives and practices regarding water pollution control programmes in Scotland," Agricultural Water Management, Elsevier, vol. 96(12), pages 1715-1722, December.
    18. Paul Webster, 1999. "The Challenge of Sustainability at the Farm Level: Presidential Address," Journal of Agricultural Economics, Wiley Blackwell, vol. 50(3), pages 371-387, September.
    19. Inderhees, Philipp & Theuvsen, Ludwig, 2006. "Farmers' strategies in globalization markets: Empirical results from Germany," 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece 10053, European Association of Agricultural Economists.
    20. Merlo, Maurizio & Ferro, Ottone & Povellato, Andrea, 1995. "Valuation and Remuneration of Countryside Stewardship Performed by Agriculture and Forestry," 1994 Conference, August 22-29, 1994, Harare, Zimbabwe 183402, International Association of Agricultural Economists.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:jageco:v:48:y:1997:i:1-3:p:279-299. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.blackwellpublishing.com/journal.asp?ref=0021-857X .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.