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Concentration and public policies in the broadcasting industry: the future of television

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Author Info
Massimo Motta
Michele Polo

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Abstract

New technologies are deeply transforming the broadcasting industry. What we have seen so far is only the beginning of a long story. Inevitably, industry regulations must adapt, which means that a wide-ranging rethink of current practices is required. In order to assess the likely evolution of the industry, this article decomposes it into a number of components, from conception of programmes to their broadcasting, including distribution, storage and licensing. Contrary to popular expectations, the analysis suggests that the current high degree of concentration will, if anything, increase. The policy implication is that regulation, so far driven by now obsolete technological constraints, should increasingly emphasize promoting competition. Copyright Centre for Economic Policy Research, Centre for Economic Studies, Maison des Sciences de l'Homme 1997.

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File URL: http://www.blackwell-synergy.com/doi/abs/10.1111/1468-0327.00023
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Publisher Info
Article provided by CEPR, CES, MSH in its journal Economic Policy.

Volume (Year): 12 (1997)
Issue (Month): 25 (October)
Pages: 293-334
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:bla:ecpoli:v:12:y:1997:i:25:p:293-334

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  2. Machiel van Dijk & Richard Nahuis & Daniël Waagmeester, 2005. "Does public service broadcasting serve the public? The future of television in the changing media landscape," CPB Discussion Papers 43, CPB Netherlands Bureau for Economic Policy Analysis. [Downloadable!]
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  3. Ghoneim, Ahmed Farouk, 2004. "Competition, Cultural Variety and Global Governance: The Case of the Egyptian Audiovisual System," Report Series 26109, Hamburg Institute of International Economics. [Downloadable!]
  4. Tore Nilssen & Lars Sørgard, 2003. "TV Advertising, Program Quality, and Product-Market Oligopoly," Industrial Organization 0303012, EconWPA. [Downloadable!]
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  5. ANDERSON, Simon P. & GABSZEWICZ, Jean J., 2005. "The media and advertising : a tale of two-sided markets," CORE Discussion Papers 2005088, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE). [Downloadable!]
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  6. Simon P. Anderson & Stephen Coate, 2003. "Market Provision of Broadcasting: A Welfare Analysis," Virginia Economics Online Papers 358, University of Virginia, Department of Economics. [Downloadable!]
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  7. Andreano, Simona & Iapadre, Lelio, 2003. "Audiovisual Policies and International Trade: The Case of Italy," Report Series 26064, Hamburg Institute of International Economics. [Downloadable!]
  8. John O'Hagan & Michael Jennings, 2003. "Public Broadcasting in Europe: Rationale, Licence Fee and Other Issues," Journal of Cultural Economics, Springer, vol. 27(1), pages 31-56, February. [Downloadable!] (restricted)
  9. Nilssen,T. & Sorgard,L., 2001. "The TV industry : advertising and programming," Memorandum 18/2001, Oslo University, Department of Economics. [Downloadable!]
  10. Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars, 2005. "Advertising on TV: Under- or Overprovision?," Memorandum 15/2005, Oslo University, Department of Economics. [Downloadable!]
  11. Hans Jarle Kind & Tore Nilssen & Lars Sørgard, 2006. "Competition for Viewers and Advertisers in a TV Oligopoly," CESifo Working Paper Series CESifo Working Paper No. , CESifo Group Munich. [Downloadable!]
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