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How Partisan is the Press? Multiple Measures of Media Slant

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  • JOSHUA S. GANS
  • ANDREW LEIGH

Abstract

We employ several different approaches to estimate the political position of Australian media outlets, relative to federal parliamentarians. First, we use parliamentary mentions to code over 100 public intellectuals on a left-right scale. We then estimate slant by using the number of mentions that each public intellectual receives in each media outlet. Second, we have independent raters separately code front-page election stories and headlines. Third, we tabulate the number of electoral endorsements that newspapers give to each side of politics in federal elections. Overall, we find that the Australian media are quite centrist, with very few outlets being statistically distinguishable from the middle of Australian politics. It is possible that this is due to the lack of competition in the Australian media market. To the extent that we can separate content slant from editorial slant, we find some evidence that editors are more partisan than journalists.

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File URL: http://hdl.handle.net/10.1111/j.1475-4932.2011.00782.x
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Bibliographic Info

Article provided by The Economic Society of Australia in its journal The Economic Record.

Volume (Year): 88 (2012)
Issue (Month): 280 (03)
Pages: 127-147

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Handle: RePEc:bla:ecorec:v:88:y:2012:i:280:p:127-147

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  1. Ruben Durante & Brian Knight, 2009. "Partisan Control, Media Bias, and Viewer Responses: Evidence from Berlusconi's Italy," NBER Working Papers 14762, National Bureau of Economic Research, Inc.
  2. Campante, Filipe R. & Hojman, Daniel A., 2013. "Media and polarization," Journal of Public Economics, Elsevier, vol. 100(C), pages 79-92.
  3. Valentino Larcinese & Riccardo Puglisi & James M. Snyder, Jr., 2007. "Partisan Bias in Economic News: Evidence on the Agenda-Setting Behavior of U.S. Newspapers," NBER Working Papers 13378, National Bureau of Economic Research, Inc.
  4. Ho, Daniel E. & Quinn, Kevin M., 2008. "Measuring Explicit Political Positions of Media," International Quarterly Journal of Political Science, now publishers, vol. 3(4), pages 353-377, December.
  5. Jonathan Reuter & Eric Zitzewitz, 2006. "Do ADS Influence Editors? Advertising and Bias in the Financial Media," The Quarterly Journal of Economics, MIT Press, vol. 121(1), pages 197-227, 02.
  6. Puglisi Riccardo, 2011. "Being The New York Times: the Political Behaviour of a Newspaper," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 11(1), pages 1-34, April.
  7. Alex Millmow, 2005. "Australian economics in the twentieth century," Cambridge Journal of Economics, Oxford University Press, vol. 29(6), pages 1011-1026, November.
  8. Tim Groseclose & Jeffrey Milyo, 2005. "A Measure of Media Bias," The Quarterly Journal of Economics, MIT Press, vol. 120(4), pages 1191-1237, November.
  9. Marco GAMBARO & Riccardo PUGLISI, 2009. "What do ads buy? Daily coverage of listed companies on the Italian press," Departmental Working Papers 2009-36, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
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