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Competition and the Incentive to Produce High Quality

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Author Info
Rachel E. Kranton
Abstract

Previous literature indicates that, when quality is a choice variable, firms have an incentive to produce high quality to maintain their reputations with consumers. The strategic interaction among firms and competition for market share is not considered. This paper finds that, when firms compete for market share, perfect equilibria in which firms produce high-quality goods need not exist. Competition for customers can eliminate the price premium needed to induce firms to maintain a reputation for high-quality production. In this case, economists and policy analysts should pay greater attention to the interaction among firms and the institutions, such as professional associations, that structure interfirm relations when considering whether firms have an incentive to produce high-quality goods. Copyright The London School of Economics and Political Science 2003.

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Article provided by London School of Economics and Political Science in its journal Economica.

Volume (Year): 70 (2003)
Issue (Month): 279 (08)
Pages: 385-404
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Handle: RePEc:bla:econom:v:70:y:2003:i:279:p:385-404

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  1. Martin Gaynor, 2006. "What Do We Know About Competition and Quality in Health Care Markets?," NBER Working Papers 12301, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
    Other versions:
  2. Clara Ponsati & József Sákovics, 2005. "Markets for professional services: queues and mediocrity," ESE Discussion Papers 133, Edinburgh School of Economics, University of Edinburgh. [Downloadable!]
  3. Dhillon, Amrita & Rigolini, Jamele, 2006. "Development and the interaction of enforcement institutions," Policy Research Working Paper Series 4090, The World Bank. [Downloadable!]
    Other versions:
  4. Crémer, Jacques & Khalil, Fahad, 1991. "Gathering Information before Signing a Contract," IDEI Working Papers 5, Institut d'Économie Industrielle (IDEI), Toulouse. [Downloadable!]
    Other versions:
  5. Kurt R. Brekke & Luigi Siciliani & Odd Rune Straume, 2009. "Price and quality in spatial competition," NIPE Working Papers 21/2009, NIPE - Universidade do Minho. [Downloadable!]
  6. Buccirossi, Paolo & Spagnolo, Giancarlo, 2006. "Optimal Fines in the Era of Whistleblowers," CEPR Discussion Papers 5465, C.E.P.R. Discussion Papers. [Downloadable!] (restricted)
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This page was last updated on 2009-11-22.


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