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Willingness Toupee

Author

Listed:
  • David M. McEvoy
  • O. Ashton Morgan
  • John C. Whitehead

Abstract

In this paper we tackle the hairy problem of male pattern baldness. We survey balding men and elicit their willingness to pay to move from their current situation to a more plentiful one. Then we comb‐over the results. What's the average willingness to pay to move from a glistening cue ball to a luscious mane? About $30,000. (JEL B12)

Suggested Citation

  • David M. McEvoy & O. Ashton Morgan & John C. Whitehead, 2019. "Willingness Toupee," Economic Inquiry, Western Economic Association International, vol. 57(3), pages 1738-1742, July.
    • Handle: RePEc:bla:ecinqu:v:57:y:2019:i:3:p:1738-1742
    DOI: 10.1111/ecin.12779
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    Other versions of this item:

    • David M. McEvoy & O. Ashton Morgan & John C. Whitehead, 2019. "Willingness Toupee," Working Papers 19-01, Department of Economics, Appalachian State University.

    Citations

    Blog mentions

    As found by EconAcademics.org, the blog aggregator for Economics research:
    1. New working paper: "Willingness Toupee"
      by John Whitehead in Environmental Economics on 2019-02-06 16:13:08

    Citations

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    Cited by:

    1. Barrowclough, Michael & Boys, Kathryn A. & Carpio, Carlos, 2015. "An Evaluation of Firm and Contract Characteristics Valued by Supply Chain Partners in Specialty Crop Marketing Channels," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205768, Agricultural and Applied Economics Association.
    2. Jianqiong Yuan & Jingjing Li & Jinyang Deng & Douglas Arbogast, 2021. "Past Experience and Willingness to Pay: A Comparative Examination of Destination Loyalty in Two National Parks, China," Sustainability, MDPI, vol. 13(16), pages 1-26, August.
    3. Roberto Patuelli & Maurizio Mussoni & Guido Candela, 2016. "The Effects of World Heritage Sites on Domestic Tourism: A Spatial Interaction Model for Italy," Advances in Spatial Science, in: Roberto Patuelli & Giuseppe Arbia (ed.), Spatial Econometric Interaction Modelling, chapter 0, pages 281-315, Springer.
    4. Jamie M. Chen & Junzhou Zhang & Peter Nijkamp, 2016. "A regional analysis of willingness-to-pay in Asian cruise markets," Tourism Economics, , vol. 22(4), pages 809-824, August.
    5. Rosa Maria Dangelico & Fabio Nonino & Alessandro Pompei, 2021. "Which are the determinants of green purchase behaviour? A study of Italian consumers," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2600-2620, July.

    More about this item

    JEL classification:

    • B12 - Schools of Economic Thought and Methodology - - History of Economic Thought through 1925 - - - Classical (includes Adam Smith)

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