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The Impacts of Supermarket Procurement on Farming Communities in India: Evidence from Rural Karnataka

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  • Bill Pritchard
  • C. P. Gracy
  • Michelle Godwin
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    Abstract

    The rapid expansion of supermarket retailing, with its impact on farmer communities, represents a contentious part of India's recent economic development. This article reports on three districts of Karnataka, where a survey of 78 farmers supplying fruits and vegetables to Reliance Fresh, a leading supermarket chain, reveals low levels of vertical co-ordination, a lack of written contracts, and highly competitive environments, with the quality parameters used by supermarkets specifying only a limited set of conditions. These findings suggest that supermarket-led restructuring in India has not yet reached a stable institutional situation. Copyright (c) The Authors 2010. Journal compilation (c) 2010 Overseas Development Institute..

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    Bibliographic Info

    Article provided by Overseas Development Institute in its journal Development Policy Review.

    Volume (Year): 28 (2010)
    Issue (Month): 4 (07)
    Pages: 435-456

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    Handle: RePEc:bla:devpol:v:28:y:2010:i:4:p:435-456

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    Cited by:
    1. Trebbin, Anika, 2014. "Linking small farmers to modern retail through producer organizations – Experiences with producer companies in India," Food Policy, Elsevier, vol. 45(C), pages 35-44.

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