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Traditional vs. Modern Food Systems? Insights from Vegetable Supply Chains to Ho Chi Minh City (Vietnam)

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  • Jean-Joseph Cadilhon
  • Paule Moustier
  • Nigel D. Poole
  • Phan Thi Giac Tam
  • Andrew P. Fearne

Abstract

This article describes the development of vegetable marketing in Ho Chi Minh City (Vietnam), where modern distribution outlets are competing fiercely with traditional traders for wholesale and retail customers. Data from interviews with supply chain stakeholders and a survey of vegetable wholesalers have been used to compare the performance of modern and traditional chains, and the findings reveal the chains as segmented in their product focus, the modern sector focusing exclusively on quality. Modern marketing channels are generally more efficient than traditional ones but still account for only around 2% of vegetable distribution. The article argues that policy-makers should not promote the 'modernisation' of food systems at the expense of traditional channels which meet important consumer needs. Copyright 2006 Overseas Development Institute.

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Bibliographic Info

Article provided by Overseas Development Institute in its journal Development Policy Review.

Volume (Year): 24 (2006)
Issue (Month): 1 (01)
Pages: 31-49

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Handle: RePEc:bla:devpol:v:24:y:2006:i:1:p:31-49

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Cited by:
  1. Masayoshi Maruyama & Le Viet Trung, 2011. "Modern Retailers in Transition Economies: The Case of Vietnam," Discussion Paper Series DP2011-08, Research Institute for Economics & Business Administration, Kobe University.
  2. Lorentz, Harri & Kittipanya-ngam, Pichawadee & Singh Srai, Jagjit, 2013. "Emerging market characteristics and supply network adjustments in internationalising food supply chains," International Journal of Production Economics, Elsevier, vol. 145(1), pages 220-232.
  3. Gómez, Miguel I. & Ricketts, Katie D., 2013. "Food value chain transformations in developing countries: Selected hypotheses on nutritional implications," Food Policy, Elsevier, vol. 42(C), pages 139-150.
  4. Gorton, Matthew & Sauer, Johannes & Supatpongkul, Pajaree, 2009. "Investigating Thai Shopping Behaviour: Wet-Markets, Supermarkets and Food Quality," 83rd Annual Conference, March 30-April 1, 2009, Dublin, Ireland 51054, Agricultural Economics Society.
  5. Mergenthaler, Marcus & Weinberger, Katinka & Qaim, Matin, 2009. "The role of consumers’ perceptions in the valuation of food safety and convenience attributes of vegetables in Vietnam," 2009 Conference, August 16-22, 2009, Beijing, China 51629, International Association of Agricultural Economists.
  6. Mergenthaler, Marcus & Weinberger, Katinka & Qaim, Matin, 2009. "The food system transformation in developing countries: A disaggregate demand analysis for fruits and vegetables in Vietnam," Food Policy, Elsevier, vol. 34(5), pages 426-436, October.
  7. Minten, Bart & Reardon, Thomas & Sutradhar, Rajib, 2010. "Food Prices and Modern Retail: The Case of Delhi," World Development, Elsevier, vol. 38(12), pages 1775-1787, December.

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