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Influence of Informed Buyers in Markets Susceptible to the Lemons Problem

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Philippe Mahenc

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Abstract

It is shown that the presence of informed buyers is necessary but not always sufficient for producers to use prices as signals of product quality. A sufficiently high fraction of informed buyers eliminates the lemons problem. A small fraction of informed buyers mitigates the lemons problem, provided that buyers' prior belief of high quality is sufficiently pessimistic: price reveals high quality at a signaling cost which increases with market power. However, if buyers' prior belief of high quality is optimistic when the market is poorly informed, then the lemons problem is not overcome. Copyright 2004 American Agricultural Economics Association.

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Article provided by American Agricultural Economics Association in its journal American Journal of Agricultural Economics.

Volume (Year): 86 (2004)
Issue (Month): 3 (08)
Pages: 649-659
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Handle: RePEc:bla:ajagec:v:86:y:2004:i:3:p:649-659

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  1. Chengyan Yue & Stephan Marette & John C. Beghin, 2006. "How to Promote Quality Perception in Wine Markets: Brand Advertising or Geographical Indication?," Food and Agricultural Policy Research Institute (FAPRI) Publications 06-wp426, Food and Agricultural Policy Research Institute (FAPRI) at Iowa State University. [Downloadable!]
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  2. Dubois, Pierre & Nauges, Celine, 2007. "Identifying the Effect of Unobserved Quality and Expert Reviews in the Pricing of Experience Goods: Empirical Application on Bordeaux Wine," Working Papers 37320, American Association of Wine Economists. [Downloadable!]
    Other versions:
  3. Gill, David & Sgroi, Daniel, 2008. "The Optimal Choice of Pre-launch Reviewer : How Best to Transmit Information using Tests and Conditional Pricing," The Warwick Economics Research Paper Series (TWERPS) 877, University of Warwick, Department of Economics. [Downloadable!]
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This page was last updated on 2009-11-27.


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