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The Economic Theory of Price Discrimination via Transactions Bundling: An Assessment of the Policy Implications

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Author Info
Xeni Dassiou (City University)
Dionysious Glycopantis (City University)

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Abstract

This paper discusses specific cases in financial regulation, competition law and legal rules in procurement, in light of the economic concept of the efficiency of mixed bundling as derived in our theoretical models. We assess the appropriateness of the existing rules, and also discuss whether there is a need to reform specific legal or regulatory rules in light of the efficiency discussion. We examine the U.S. legal and regulatory framework in government procurement, the offsets case, and finally we look into financial regulation in the case of bundled brokerage and soft commission arrangements on both sides of the Atlantic. The novelty of our models is that we analyze transactions mixed bundling in the cases of monopoly, monopsony and exchange. Additionally, for the cases of monopsony and exchange we consider goods of varying degrees of quality certainty. The common result is the local optimality of the bundling of transactions in terms of expected profits for the price-setting firm, and an overall increase in the level of trade in the goods bundled. In the real-life cases examined, we found that in most instances the authorities have decided that if the practice of pure bundling is present, to replace it with mixed bundling, rather than ban bundling altogether. This practice is correct, as according to our models mixed bundling is efficiency-enhancing (both in profits and in trade volumes). On the other hand, the policy implications derived from our models based on the presence of quality uncertainty suggest that allowing the bundling of dissimilar tasks is beneficial rather than damaging to trade, especially if the goods bundled are of diverse degrees of quality certainty. This is at odds with the current legal and regulation approach to bundling practices.

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Article provided by Berkeley Electronic Press in its journal Review of Law & Economics.

Volume (Year): 2 (2007)
Issue (Month): 2 ()
Pages: 5
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Handle: RePEc:bep:rlecon:2:2007:2:5

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Related research
Keywords: mixed bundling transactions bundling partner preference bundled purchases

References listed on IDEAS
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  1. Salinger, Michael A, 1995. "A Graphical Analysis of Bundling," Journal of Business, University of Chicago Press, vol. 68(1), pages 85-98, January. [Downloadable!] (restricted)
  2. Lawrence Ausubel & Paul Milgrom, 2002. "Ascending Auctions with Package Bidding," Advances in Theoretical Economics, Berkeley Electronic Press, vol. 1(1), pages 1019-1019. [Downloadable!] (restricted)
    Other versions:
  3. Varian, Hal R, 1985. "Price Discrimination and Social Welfare," American Economic Review, American Economic Association, vol. 75(4), pages 870-75, September. [Downloadable!] (restricted)
  4. Adams, William James & Yellen, Janet L, 1976. "Commodity Bundling and the Burden of Monopoly," The Quarterly Journal of Economics, MIT Press, vol. 90(3), pages 475-98, August. [Downloadable!] (restricted)
  5. Dennis W. Carlton & Michael Waldman, 2002. "The Strategic Use of Tying to Preserve and Create Market Power in Evolving Industries," RAND Journal of Economics, The RAND Corporation, vol. 33(2), pages 194-220, Summer.
    Other versions:
  6. Dassiou, Xeni & Glycopantis, Dionysius, 2008. "Price discrimination through transactions bundling: The case of monopsony," Journal of Mathematical Economics, Elsevier, vol. 44(7-8), pages 672-681, July. [Downloadable!] (restricted)
  7. McAfee, R Preston & McMillan, John & Whinston, Michael D, 1989. "Multiproduct Monopoly, Commodity Bundling, and Correlation of Values," The Quarterly Journal of Economics, MIT Press, vol. 104(2), pages 371-83, May. [Downloadable!] (restricted)
  8. Ian Ayres & Barry Nalebuff, 2005. "Going Soft on Microsoft? The EU's Antitrust Case and Remedy," The Economists' Voice, Berkeley Electronic Press, vol. 2(2), pages 4. [Downloadable!]
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