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Price Effects of Private Label Development

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Author Info
Christophe Bontemps (University of Toulouse (INRA), France)
Valerie Orozco (University of Toulouse (INRA), France)
Vincent Réquillart (University of Toulouse (INRA, IDEI), France)
Audrey Trevisiol (University of Toulouse (INRA), France)

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Abstract

We study the price response of national brands to the development of private labels. Using monthly data from a consumer survey, we show that prices of national brands increase with the development of private labels. However, we also show that the price increase in national brand products is explained by a strategy of product differentiation. Finally, price reaction of national brands differs with the type of private labels they are facing.

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Publisher Info
Article provided by Berkeley Electronic Press in its journal Journal of Agricultural & Food Industrial Organization.

Volume (Year): 3 (2005)
Issue (Month): 1 ()
Pages: 1086-1086
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Handle: RePEc:bep:bjafio:v:3:y:2005:i:1:p:1086-1086

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Related research
Keywords: national versus private brands pricing empirical model

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Fabian Bergès-Sennou & Philippe Bontems & Vincent Réquillart, 2004. "Economics of Private Labels: A Survey of Literature," Journal of Agricultural & Food Industrial Organization, Berkeley Electronic Press, vol. 2(1), pages 1037-1037. [Downloadable!] (restricted)
  2. Tommy Staahl Gabrielsen & Lars Sorgard, . "Private Labels, Price Rivalry, and Public Policy," University of California Santa Barbara - Department of Economics 9-00, California Santa Barbara - Department of Economics. [Downloadable!]
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  3. Soberman, David A. & Parker, Philip M., 2004. "Private labels: psychological versioning of typical consumer products," International Journal of Industrial Organization, Elsevier, vol. 22(6), pages 849-861, June. [Downloadable!] (restricted)
  4. André Bonfrer & Pradeep K. Chintagunta, 2004. "Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced?," Review of Industrial Organization, Springer, vol. 24(2), pages 195-218, 03. [Downloadable!]
  5. Mills, David E, 1999. "Private Labels and Manufacturer Counterstrategies," European Review of Agricultural Economics, Oxford University Press for the Foundation for the European Review of Agricultural Economics, vol. 26(2), pages 125-45, June.
  6. Mills, David E, 1995. "Why Retailers Sell Private Labels," Journal of Economics & Management Strategy, Blackwell Publishing, vol. 4(3), pages 509-28, Fall.
  7. Bontems, Philippe & Monier-Dilhan, Sylvette & Requillart, Vincent, 1999. "Strategic Effects of Private Labels," European Review of Agricultural Economics, Oxford University Press for the Foundation for the European Review of Agricultural Economics, vol. 26(2), pages 147-65, June.
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  1. BONTEMPS, Christophe & OROZCO, Valérie & RÉQUILLART, Vincent, 2008. "Private Labels, National Brands and Food Prices," IDEI Working Papers 402, Institut d'Économie Industrielle (IDEI), Toulouse. [Downloadable!]
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