IDEAS home Printed from https://ideas.repec.org/a/bbz/fcpbbr/v4y2007i3p218-234.html
   My bibliography  Save this article

Attributes determining store loyalty: a study of the supermarket sector

Author

Listed:
  • José Marcos Carvalho de Mesquita

    (Faculdade Novos Horizontes)

  • José Edson Lara

    (Federal University of Minas Gerais)

Abstract

Based on the observance that rivalry among retailers has increased sharply in recent decades, with a growing number of stores and consequently more options for consumers, the aim of this study was to discover what attributes are valued by consumers in their choices on where to shop. The specific focus is on the causal relationships between the attributes offered by stores, grouped into two constructs, called “what” and “how” factors, with the latent variable being “store loyalty”. The study is based on a field survey conducted in supermarkets in the city of Belo Horizonte, Minas Gerias, in which 300 shoppers were interviewed. The data were analyzed through structural equation modeling. The results identified positive and statistically significant relations between the attributes offered by the retailers and the respective constructs, and moderate adjustment of the structural model, indicating causal bonds between loyalty and its antecedent constructs.

Suggested Citation

  • José Marcos Carvalho de Mesquita & José Edson Lara, 2007. "Attributes determining store loyalty: a study of the supermarket sector," Brazilian Business Review, Fucape Business School, vol. 4(3), pages 218-234, September.
    • Handle: RePEc:bbz:fcpbbr:v:4:y:2007:i:3:p:218-234
    as

    Download full text from publisher

    File URL: http://bbronline.com.br/index.php/bbr/article/download/411/626
    File Function: Full text
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Coelho do Vale, Rita & Verga Matos, Pedro & Caiado, Jorge, 2016. "The impact of private labels on consumer store loyalty: An integrative perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 179-188.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bbz:fcpbbr:v:4:y:2007:i:3:p:218-234. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Lasso (email available below). General contact details of provider: https://edirc.repec.org/data/fucapbr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.