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The Use of Internet Tools by Tourism SMEs: A Case Study

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Author Info

  • Nicolae Marinescu

    ()
    (Department of Economic Sciences and Business Administration, Transilvania University of Brasov, Romania)

  • Alexandra Toma

    ()
    (Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, Romania)

Abstract

The aim of this paper is to emphasize the role of internet for small and medium-sized enterprises (SMEs) operating in the hospitality industry. First, some brief considerations are made on the growing importance of the internet for travel sales on the European market. Online marketing offers various opportunities, but also several risks to hospitality businesses. The case study developed on a B&B situated in Predeal, called “Casa Bradul”, tries to illustrate the importance of a robust online presence. The website of the B&B and the methods of online promotion are analysed in detail, revealing positive features as well as shortcomings. The paper ends with some conclusions concerning the online activity of Casa Bradul B&B and offers a few measures for improving its online position.

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File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_4_2012.pdf
File Function: Revised version, 2012
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Bibliographic Info

Article provided by Babes-Bolyai University, Faculty of Business in its journal JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA.

Volume (Year): (2012)
Issue (Month): ()
Pages:

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Handle: RePEc:bbn:journl:2012_4_5_marinescu

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Keywords: tourism; SMEs; internet; online promotion;

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