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Strategic Planning In Small And Medium Sized Enterprises-Case Of Cluj County

Author

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  • OANA ADRIANA GICA

    (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)

Abstract

The purpose of our study is to investigate to what extent do SMEs from Cluj County conduct planning activities, what is the time period covered by these plans, how often the plans are reviewed. The success of strategic planning depends on the proper use of strategic tools so we want to find out what strategic instruments do the SMEs from our sample use in their planning activities. If a company wants to develop and even to stay in business it need to pay attention to the environment in which it operates. In this respect we were interested in the factors analyzed by the SMEs in their strategic activities.

Suggested Citation

  • Oana Adriana Gica, 2009. "Strategic Planning In Small And Medium Sized Enterprises-Case Of Cluj County," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    • Handle: RePEc:bbn:journl:2009_3_8_gica
    as

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    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/2009_3_8_Gica.pdf
    File Function: Revised version, 2009
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    References listed on IDEAS

    as
    1. Sascha Kraus & Erich Schwarz, 2007. "The role of pre-start-up planning in new small business," International Journal of Management and Enterprise Development, Inderscience Enterprises Ltd, vol. 4(1), pages 1-17.
    2. William E. Cox & Jr., 1967. "Product Life Cycles as Marketing Models," The Journal of Business, University of Chicago Press, vol. 40, pages 375-375.
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    More about this item

    Keywords

    strategic planning; SMEs; Cluj County; strategic tools;
    All these keywords.

    JEL classification:

    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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