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Strategic Planning In Small And Medium Sized Enterprises-Case Of Cluj County

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  • OANA ADRIANA GICA

    ()
    (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)

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    Abstract

    The purpose of our study is to investigate to what extent do SMEs from Cluj County conduct planning activities, what is the time period covered by these plans, how often the plans are reviewed. The success of strategic planning depends on the proper use of strategic tools so we want to find out what strategic instruments do the SMEs from our sample use in their planning activities. If a company wants to develop and even to stay in business it need to pay attention to the environment in which it operates. In this respect we were interested in the factors analyzed by the SMEs in their strategic activities.

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    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/2009_3_8_Gica.pdf
    File Function: Revised version, 2009
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    Bibliographic Info

    Article provided by Babes-Bolyai University, Faculty of Business in its journal JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA.

    Volume (Year): (2009)
    Issue (Month): ()
    Pages:

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    Handle: RePEc:bbn:journl:2009_3_8_gica

    Contact details of provider:
    Postal: Str Horea nr. 7, Cluj-Napoca 400174
    Phone: 004 0264 599170
    Fax: 004 0264 590110
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    Web page: http://www.tbs.ubbcluj.ro/
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    Related research

    Keywords: strategic planning; SMEs; Cluj County; strategic tools;

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    1. William E. Cox & Jr., 1967. "Product Life Cycles as Marketing Models," The Journal of Business, University of Chicago Press, vol. 40, pages 375.
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