ASPECTS REGARDING SMEs’ STRATEGIC MANAGEMENT
AbstractThe main objective of the present research is to formulate a set of pertinent recommendations regarding the efficient adjustment of the principles and instruments of strategic management to the particularities of the SMEs. Thus, the authors intend to clarify the aspects referring to matters such as: the manner of defining the organizational vision and objectives; the drawing up of the strategic options regarding the needed resources (financial, material, human); the understanding of the clients and also of the market extension; the evaluating of the performances, etc. Another field of interest that is also going to be discussed refers to aspects related to the implementation of the strategic plan and to its control. The authors’ suggestions are described through practical or hypothetical examples that are meant to illustrate the manner how these proposals may be implemented most efficiently in the practice of the SMEs.
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Bibliographic InfoArticle provided by Babes-Bolyai University, Faculty of Business in its journal JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA.
Volume (Year): (2007)
Issue (Month): ()
strategic management; vision; strategy; principles; practice;
Find related papers by JEL classification:
- M19 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Other
- L19 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Other
- L29 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Other
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