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eStrategies for Promotion End-Use Efficiency Products and Services on the Local Market (Some Results of a Survey of Forestry and Non-Wood Products)

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Author Info
Kipra Djevizova
Abstract

The paper presents results of analysis of the framework of traditional and Web channels which affect achievement of transformation of marketing business strategie. We study the fulfillment of business strategies for promotion and attracting consumers to support solving the traditional public problems in the area of urban consumption - market for end-use efficiency of forestry and non-wood products on traditional and Web channels (an example: parquet and raspberry productions, Sofia area). Our empirical results show slow infiltration of the new ways of virtual promotion for end–use forestry products and services on the local market.

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Publisher Info
Article provided by Bulgarian Academy of Sciences - Institute of Economics in its journal Economic Studies.

Volume (Year): (2005)
Issue (Month): 1 ()
Pages: 103-109
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Handle: RePEc:bas:econst:y:2005:i:1:p:103-109

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R22 - Urban, Rural, and Regional Economics - - Household Analysis - - - Other Demand
L19 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Other

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