The Economic Crisis ¡ªA Constant Pressure on Tourism

It is a well-known fact that tourism involves commercial exchanges, commitments, development and cultural sustainability, towards the tranquillity and the satisfaction of the people's aspirations. The world crisis means a moment of incertitude, but opens, also, immense possibilities. It is true that we face one of the highest economic deficits from the last half a century, with an economic disorder, with the increase of the unemployment and the decrease of the trust in the market, all these generating a recession whose end is not entirely known. The fact that this crisis overlaps the problems caused by the climate changes determines increased difficulties in the creation of new workplaces, in the imperious attempt to reduce poverty. This crisis places, at the same time, a constant pressure on tourists, but also on the employees from the tourism industry and the tourist market, considerably threatening the policies and the actual practices. But, as Phoenix bird that rises again from its own ashes, tourism has constantly proved a remarkable capacity of recovery and it has done that even more powerful, proving that it is a perfectly viable sector.Post-crisis challenge for Romania is the organization and development of its natural and cultural resources in a range of tourism products with a wide appeal to the public, and transforming these attractions in a flow of tourists and benefits for the country. This requires an integrated product development and strategic marketing approach