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Trends And Challenges Of Romanian Brokerage Insurance Market

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  • Dan Constantin Danuletiu

    (‘1Decembrie 1918‘ University of Alba Iulia)

  • Adina Elena Danuletiu

    (‘1Decembrie 1918‘ University of Alba Iulia)

Abstract

The distribution of insurance products represents a key aspect regarding theattainment of positive results by insurers. Insurance brokers represent one of the majordistribution channels in some national markets, including Romania. The present paper aimsat highlighting the importance of insurance brokerage on the Romanian market, analyzing theevolution of brokers in quantitative terms and also grasping the main characteristics of therecent evolution of this market. Based on the official statistics, the paper emphasizes the mainmanagerial aspects that have guided and will guide the Romanian brokerage market, as wellas the challenges brokers will have to solve in order to have a positive development.

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Bibliographic Info

Article provided by Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia in its journal Annales Universitatis Apulensis Series Oeconomica.

Volume (Year): 2 (2011)
Issue (Month): 13 ()
Pages: 24

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Handle: RePEc:alu:journl:v:2:y:2011:i:13:p:24

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Keywords: insurance; brokers; distribution channels;

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  1. Eckardt, Martina, 2002. "Agent and Broker Intermediaries in Insurance Markets -- An Empirical Analysis of Market Outcomes," Thuenen-Series of Applied Economic Theory 34, University of Rostock, Institute of Economics.
  2. Focht, Uwe & Richter, Andreas & Schiller, Jörg, 2009. "Intermediation and matching in insurance markets," FZID Discussion Papers 04-2009, University of Hohenheim, Center for Research on Innovation and Services (FZID).
  3. Gavriletea Marius, 2008. "Particularity of Selling Insurance for Romanian Insurance Companies," Interdisciplinary Management Research, Faculty of Economics in Osijek, Croatia, vol. 4, pages 264-274, May.
  4. Martina Eckardt & Solvig Räthke-Döppner, 2010. "The Quality of Insurance Intermediary Services-Empirical Evidence for Germany," Journal of Risk & Insurance, The American Risk and Insurance Association, vol. 77(3), pages 667-701.
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