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Promotional Strategy Of The Alba Iulia Fortress

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Author Info

  • Andreea Muntean

    ()
    (1 Decembrie 1918 University of Alba Iulia)

  • Lucian Marina

    (1 Decembrie 1918 University of Alba Iulia)

Abstract

The specific character of The Fortress of Alba Iulia results from its value as anelement of historical and cultural patrimony. This value must be kept and brought into prominence,and for this it must be promoted with the help of cultural tourism. This paper presents some issuesregarding the promotional strategy of the Alba Iulia Fortress.

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Bibliographic Info

Article provided by Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia in its journal Annales Universitatis Apulensis Series Oeconomica.

Volume (Year): 2 (2008)
Issue (Month): 10 ()
Pages: 60

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Handle: RePEc:alu:journl:v:2:y:2008:i:10:p:60

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Keywords: promotional strategy; cultural tourism;

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Cited by:
  1. Lucian Marina & Andreea Muntean & Claudiu Stefani, 2009. "Development Directions For The Tourism Offer Of The Alba Iulia Fortress. Qualitative Assessments," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 50.

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