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Promotional Strategy Of The Alba Iulia Fortress

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Author Info
Andreea Muntean () (1 Decembrie 1918 University of Alba Iulia)
Lucian Marina (1 Decembrie 1918 University of Alba Iulia)
Abstract

The specific character of The Fortress of Alba Iulia results from its value as anelement of historical and cultural patrimony. This value must be kept and brought into prominence,and for this it must be promoted with the help of cultural tourism. This paper presents some issuesregarding the promotional strategy of the Alba Iulia Fortress.

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Publisher Info
Article provided by Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia in its journal Annales Universitatis Apulensis Series Oeconomica.

Volume (Year): 2 (2008)
Issue (Month): 10 ()
Pages: 60
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:alu:journl:v:2:y:2008:i:10:p:60

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Related research
Keywords: promotional strategy; cultural tourism;

Find related papers by JEL classification:
M - Business Administration and Business Economics; Marketing; Accounting

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This page was last updated on 2009-12-21.

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