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Wine Chain In Romania €“ A Marketing Approach

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Author Info
Victor Manole (Academy of Economic Studies of Bucharest)
Raluca Andreea Ion () (Academy of Economic Studies of Bucharest)
Georgiana Raluca Ladaru () (Academy of Economic Studies of Bucharest)
Abstract

The paper presents an overview of the wine chain in Romania, analysing the areasunder vine, in a structural approach, the yields and the production of grapes and the wine industry.The data regarding the lands under vines, yields, productions of grapes and wine industry havebeen collected from the National Institute of Statistics.The main results show that Romania has high potential for wine production; 1.3% of theagricultural areas are cultivated with vineyards, but it has structural problems. Among the 189,000ha of vines, 48% are hybrids, which produce wines forbidden to be traded on the market. Thoseareas belong to small exploitations that produce for self-consumption, while bigger exploitationscultivate grafted vineyards that produce noble assortments of wine.

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Publisher Info
Article provided by Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia in its journal Annales Universitatis Apulensis Series Oeconomica.

Volume (Year): 2 (2008)
Issue (Month): 10 ()
Pages: 52
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:alu:journl:v:2:y:2008:i:10:p:52

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Related research
Keywords: vine; grapes; hybrids; wine industry;

Find related papers by JEL classification:
Q11 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Aggregate Supply and Demand Analysis; Prices
Q - Agricultural and Natural Resource Economics; Environmental and Ecological Economics
Q24 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Land
L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance

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This page was last updated on 2009-11-25.


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